
There is no doubt about the fact that nothing grabs a shopper’s attention faster than the words “Free Shipping”. It has been proven that it is one of the easiest ways to reduce the rate of cart abandonment while also boosting conversions. But let’s face it, is it easy for the sellers? If you’re an e-commerce seller in India, you must be wondering, “How can I offer free shipping to my customers without reducing my profits?” or “How to give my customers the benefit of free shipping without complicating the logistics of delivery?”
At BlitzShipz, we understand this challenge very well. That is why we have put together this carefully curated guide to help you offer free shipping to your customers.
Before getting to know how one can offer free shipping, firstly let’s understand ‘why’ one needs to offer free shipping to his/her customers -
Reduces Cart Abandonment -
It is often seen that over 60% of the shoppers abandon their carts, solely because of the high shipping costs that are applied on their bills.
Increases Customer Loyalty -
With the benefit of getting ‘Free Shipping’, customers feel encouraged to repeat their purchases with the same brand.
Improves Brand Perception -
By offering ‘free shipping’, you can show to your customers that you really care about their overall delivery experiences.
In other words, a phrase like ‘Free Shipping’ can prove to be the make-or-break between a one-time buyer or a loyal customer with repeat purchases.
Also Read: Best Shipping Partner for E-commerce
It is a fact that not all logistics partners are built in the same way. Hence, to offer free shipping efficiently, every seller needs a fast delivery service in India that is not only cost-effective but also reliable and scalable.
Let’s see what all are the features that one can avail by choosing BlitzShipz -
Same-day or Next-day delivery in 9 major Indian cities
Affordable shipping rates along with an Instant Shipping Rate Calculator
Pay-as-you-go policy, hence no wallet balance is required.
Daily COD remittance where all payments are sent straight to your account
Dedicated 24x7 customer support that is just a call away
So whether you need a quick intercity door to door courier service or local courier services, BlitzShipz provides you with the speed, affordability, and flexibility you need.
Also Read: Parcel Shipping Guide India
Now, let’s go through a few ways to provide free shipping to your customers -
1. Include the Shipping Cost in the Product’s Pricing
This is a simple yet very effective trick that many sellers make use of. It is to adjust the product’s pricing slightly in order to include the shipping charges in it. Let’s understand it better with an example -
Suppose that the price of your product is ₹300 and its cost of shipping is ₹50. Now, instead of charging the cost of shipping separately, simply price the product at ₹350 and offer ‘Free Shipping with it. It is commonly seen that most customers do not mind paying a little bit more for the product as long as they feel that they are getting something free with it.
2. Set a Threshold for Free Shipping
By setting a threshold, one can encourage customers to buy more by providing free shipping on minimum order values. Let’s say you offer free shipping on orders that are valued above ₹999 or ₹1499. With this, your average order value will start to rise as customers will now have an incentive to buy more. In order to choose which threshold works the best for your brand, you can always opt for a hit-and-trial method. It will help you to figure out what drives the most revenue.
3. Provide Free Shipping on Select Items Only
It is understandable that startups or businesses in their budding stage can’t afford to provide free shipping on all their products, but it is still possible to make loyal customers. Simply choose the products with high margins or promotional items and offer free shipping on such products only. This will not only help you control your costs and profits, it will also make your customers feel that they are getting a great deal. This very feeling will eventually make the customer do repeat purchases and become loyal to your brand.
4. Use Shipping Strategies Based on Pin Codes
Shipping costs are not equal for different destinations. Usually such costs are lesser for urban cities and higher if you are shipping to remote areas. In order to plan strategically, try to optimize the costs based on the pin codes. Let’s see how this helps - With smart zoning your delivery areas, you can make higher profits. Simply offer free shipping in areas costing less than average, like urban hubs, and keep the paid shipping feature for high-cost remote zones, like rural areas and districts.
5. Leverage BlitzShipz's Features to Save More
As a seller, you must already be working overtime but with BlitzShipz, you don’t need to manage everything manually. We provide certain automation and cost-saving tools and features that can make your life easier. Let’s see what they are -
Instant Shipping Rate Calculator - Know your exact shipping costs in advance by simply putting in your pickup and delivery pin codes.
NDR Ticketing System - Reduce the rate of returns with a better delivery follow-up system
No Extra Charge for COD Remittance - Get higher profits by not paying any commission on COD Remittance.
AI-based Optimization - Bring higher profits and reduce cost leakages in delivery management
With these tools and features by your side, you can stay stress-free about all the operations and focus on scaling your business.
Also Read: Same Day Delivery Courier Service
With BlitzShipz, figuring out how to offer free shipping to your customers is never a logistical nightmare for sellers. With a little creativity and the right logistics partner by your side, you can not only increase sales and reduce returns, you can also build trust with your customers and boost the credibility of your brand.
BlitzShipz is not just another courier service in the logistics industry, we are the growth partner of many e-commerce businesses across India. From quick door-to-door courier service to full-stack logistics solutions for scaling your e-commerce store—we’ve got your back.
So wait no more and try BlitzShipz today to start shipping smarter and faster.
As a seller, you can do so by adjusting your shipping cost into your product pricing or by setting certain thresholds on total order values. Along with this, you can use cost-effective shipping and fast shipping partners like BlitzShipz.
You can do so by limiting free shipping only to high-margin items or using it as a limited-time offer.
At BlitzShipz, we help you implement free shipping strategies on your products with affordable courier rates, instant shipping rate calculators, and COD-friendly solutions.
BlitzShipz offers a perfect blend of affordability, flexibility, speed, and reliability. All these features make it a top choice for online sellers across India.